RACIAL DIFFERENCES IN MAGAZINE COVERAGE OF MAMMOGRAPHY

Show full item record

Title: RACIAL DIFFERENCES IN MAGAZINE COVERAGE OF MAMMOGRAPHY
Author: Petrak, Gina A.
Abstract: This study examined messages regarding mammography in mass circulation African- American and European-American women’s magazines. There were significant differences in the content of African-American and European-American magazines. African-American magazines had a higher grade level, more difficult readability, and more passive sentences. Further, the African-American magazines contained more references to religiosity, activity, positive and negative emotions, risk factors, and racial references than their European-American counterparts. It can be proposed that African- American women view mammography, and perhaps many other health issues, from a weltanschauung of deep emotions, strong religious beliefs, and an abiding faith in their special status in the world --- that their survival from cancer rests in God’s hands. These findings have important implications for communicating information regarding mammography to African-American women.
URI: http://jhir.library.jhu.edu/handle/1774.2/32755
Date: 2008-05-21

Files in this item

Files Size Format Download
Gina_A._Petrak_Thesis_May_2008.pdf 136.6Kb application/pdf Download
Petrak_Final_Thesis_05-13-2008.doc 257.0Kb application/msword Download

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record