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Making the Connection: Conducting Virtual Focus Groups with Distance Adult Learners
How do you reach an online population to get insight when you don’t have opportunities to communicate with your users in person? Assessing library services at a distance holds unique challenges in gathering data needed ...
Assessment from a distance: A case study implementing focus groups at an online library
(College & Undergraduate Libraries, 2013)
Assessing library resources and services at a distance holds unique challenges in gathering data needed to make informed decisions. This article describes the complete process of piloting virtual focus groups—from planning ...