THE ANALYSIS OF TRAVELING EXHIBITIONS: THROUGH EXAMINING “FLESH AND BLOOD: MASTERPIECES FROM THE CAPODIMONTE MUSEUM”

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Date
2023-12
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Abstract
Traveling exhibitions are unique as they bring thoughtfully curated narratives to far-away visitors. Through the displays, visitors can physically immerse themselves in exhibitions to experience and absorb various cultures and histories without being in an academic setting. While there is benefit such as the spread of cultures, there is also the need to recognize how traveling exhibitions are communicated to the visitors and community of the location of the destination. This research will begin by exploring the significance of exhibitions from a wide perspective by examining materials such as exhibition catalogs and journal articles, using a historical studies approach to answer two research questions: how exhibitions in general served the community over time, and what or if any are the theories and models used for exhibition design. Then the research will be narrowed down to examine a specific traveling exhibition with minimum language barrier and analyze using the document analysis approach to answer two research questions: what differences are there in the way an exhibition is communicated in each location, and whether the location and the community in each location affect how the exhibition is communicated. The traveling exhibition, “Flesh and Blood: Masterpieces from the Capodimonte Museum,” is selected as it comprised of artworks from the Capodimonte Museum in Italy and made its way to the Seattle Art Museum and to the Kimbell Art Museum in the United States. This study concludes that there is a strong relationship between the community and the exhibition that is presented in the community, as it offers a unique experience for visitors, such as a space to satisfy curiosities, to learn, and to socialize. Additionally, examining the traveling exhibition “Flesh and Blood” reveals the differences in how the traveling exhibition is presented in each location and recommends that when organizing a traveling exhibition, there are benefits in researching the location that the exhibition will tour such as the local traditions. The findings from this study contribute to the academic research field of traveling exhibitions and may also help guide future studies when examining the relationship between traveling exhibitions and their local visitors
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Traveling exhibitions, Communications, Museology
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